REVIEW: CRM Using Data Mining

  • Pallavi Ghaste
  • Aditi Kalia
  • Aditi Kalia


Customer Relationship Management (CRM) refers to the methodologies and tools that facilitate businesses manage client relationships in an organized manner. Data Mining is the method that uses a range of information analysis and modeling techniques to get patterns and relationships in data that will be accustomed create correct predictions. It can help you to pick out the proper prospects on whom to focus. The essence of the data technology revolution and, in particular, the globe Wide internet is that the chance to make better relationships with customers than has been previously possible within the offline world. for instance, as a part of their CRM strategy, a business would possibly use a info of client information to assist construct a client satisfaction survey, or decide that new product their customers may well be interested in.
How to Cite
GHASTE, Pallavi; KALIA, Aditi; KALIA, Aditi. REVIEW: CRM Using Data Mining. International Journal Of Emerging Technology and Computer Science, [S.l.], v. 3, n. 4, p. 39-42, oct. 2018. ISSN 2455-9954. Available at: <>. Date accessed: 20 may 2019.